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Our values

saint sass is about much more than fashion – it is about encouraging women to confidently follow their own path. True to Cher's motto:

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Mother told me a few years ago ā€œSweetheart settle down and marry a rich man. ā€ I said:

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ā€œMom.
I am a rich man.ā€

ā€œWe made our dream a reality and founded saint sassā€ - the two founders Vivien and Larissa.


The vision was very clear: to create a brand that embodies self-determination, authenticity and joy of life. With passion, creativity and belief in our idea, we want to support women all over the world in celebrating their uniqueness - every day.

Our milestones

Our journey began with a handful of boxes and a big vision, and since then we have achieved milestones that still seem incredible to us.

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2021

January: The beginning of everything. We spent months diligently developing our saint sass tights.


Summer: Preparations are in full swing. The first goods are delivered and lovingly packaged by hand.


September: Launch of saint sass – and we are sold out immediately. Shortly afterwards, Larissa and Vivien meet and decide that Larissa will become a co-founder. The best decision ever.

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2022

March: We launch our fishnet and patterned tights and further develop our saint sass tights for you.

August: saint sass conquers the city centers and is available in 100 stores across Germany, including ONYGO, Ludwig Beck and Engelhorn.


September:
Our team is growing and we are celebrating our first birthday.

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2023

Spring: We now have 7 women on the team.

Summer: We are organizing an inspiring women's event together with the women's network Nushu, which is all about self-determination.


Mid-year: Our expansion to Europe and the USA becomes a reality – and we are discovered by stars like Kendall Jenner and Candice King.


Autumn: We are expanding our product portfolio to include the much-anticipated statement socks and other statement tights.

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2024

February: We hit 100,000 followers and are available worldwide.

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Spring: With Trade Republic we raise awareness about the gender pension gap, organize an event for women on the subject and support the Sei Stark eV association with our ā€œRetire Richā€ tights


September: Our 3rd birthdayThe launch of our long-awaited briefs and bodies – products that we have developed with passion for you.

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Our mission remains

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Empowering women

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To give you courage

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to shape their own lives.