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Our values

saint sass is about much more than fashion – it is about encouraging women to confidently follow their own path. True to Cher's motto:

Mother told me a few years ago “Sweetheart settle down and marry a rich man. ” I said:

“Mom.
I am a rich man.”

“We made our dream a reality and founded saint sass” - the two founders Vivien and Larissa.


The vision was very clear: to create a brand that embodies self-determination, authenticity and joy of life. With passion, creativity and belief in our idea, we want to support women all over the world in celebrating their uniqueness - every day.

Our milestones

Our journey began with a handful of boxes and a big vision, and since then we have achieved milestones that still seem incredible to us.

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2021

January: The beginning of everything. We spent months diligently developing our saint sass tights.


Summer: Preparations are in full swing. The first goods are delivered and lovingly packaged by hand.


September: Launch of saint sass – and we are sold out immediately. Shortly afterwards, Larissa and Vivien meet and decide that Larissa will become a co-founder. The best decision ever.

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2022

March: We launch our fishnet and patterned tights and further develop our saint sass tights for you.

August: saint sass conquers the city centers and is available in 100 stores across Germany, including ONYGO, Ludwig Beck and Engelhorn.


September:
Our team is growing and we are celebrating our first birthday.

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2023

Spring: We now have 7 women on the team.

Summer: We are organizing an inspiring women's event together with the women's network Nushu, which is all about self-determination.


Mid-year: Our expansion to Europe and the USA becomes a reality – and we are discovered by stars like Kendall Jenner and Candice King.


Autumn: We are expanding our product portfolio to include the much-anticipated statement socks and other statement tights.

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2024

February: We hit 100,000 followers and are available worldwide.

Spring: With Trade Republic we raise awareness about the gender pension gap, organize an event for women on the subject and support the Sei Stark eV association with our “Retire Rich” tights


September: Our 3rd birthdayThe launch of our long-awaited briefs and bodies – products that we have developed with passion for you.

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Our mission remains

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Empowering women

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To give you courage

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to shape their own lives.

Our team

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